Toyota Realtime Escape Interactive Film
Most configurators work alike. One chooses a model, selects a body-colour and rims. On top, one may select an interior package. That is all. No emotions, no interaction, no fun. In order to start a new chapter for configurators we created Toyota Realtime Escape. Have a look at the interactive, story-based film and test the turntable and visualizer.
Audi IAA Webspecial 2013
In order to give every Audi fan in the world an opportunity to walk through the Audi stand at the 2013 Frankfurt Motor Show (IAA), we created the concept and the screen design for an online web special. The entire exhibition was transformed into a 360° virtual showroom, in which users moved freely and interactively discovered the entire stand.
Lamborghini Gallardo Web Visualizer
We wrote the concept, created the screen design and prepared the data for the very first Lamborghini web visualizer. Have a look at the Gallardo models and the various exterior and interior options: www.lamborghini.com
BMW i Concept Cars App
The BMW VPP is a powerful sales tool developed especially for dealers. To provide visitors and customers with a unique experience of the BMW i Concept Cars, we created the concept and screen design for a standalone app providing high-resolution retina pictures for roadshows. The interface with the customized model was transferred to a large screen.
AUDI CITY LONDON
INSTNT with RTT played a central role in creating the first Audi City. A new interactive and immersive showroom format that uses state of the art technology to make clever use of precious city space. Visitors experience every possible combination of the Audi range in a way never seen before.
AUDI CITY TEASER MOVIE
For the exclusive Audi City launch in London, INSTNT with RTT developed a teaser film concept and coordinated its production. The teaser film transmits the emotional experience of an english grenadier guard visiting the digital showroom for the first time.
Together with designer Wolfgang Seidl, INSTNT with RTT melted the Ferraris into optical patterns in the tradition of op art trailblazer. Published by the Ferrari Magazine and the Ramp Magazine.
In a world premiere, INSTNT with RTT transformed an entire exhibition built into a 360° virtual showroom in which users moved freely and interactively discovered the innovations in the Audi model range of 35 vehicles.
Based on the same system, INSTNT with RTT created an interactive version for the Audi website, as well as a touchscreen version, which was used at the tradeshow.